Last Updated on 24th June 2020
We strive to ensure your privacy and online safety is at the forefront of the services and products we provide. We try to only collect the data that is necessary to use, operate and support Showme.fit’s subscription services and product offerings.
If you have any questions or concerns about our use of your personal information, then please contact us by using the contact details provided at the bottom of this policy.
1. Important information and who we are
2. Third party links
3. What kind of data do we collect?
4. How do we use this information?
5. Purposes for which we will use your personal data
6. Change of purpose
7. Disclosures of your personal data
8. Is my personal information secure?
9. International transfers
10. Data retention
11. Can I access, correct or delete information about me?
12. Changes to this policy
13. Your legal rights
14. Questions or complaints
Important information and who we are
Showme.fit is a company incorporated and registered in England and Wales with company number 12633510 with its registered office at Acre House, 11/15 William Road, London, United Kingdom, NW1 3ER.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Third Party Links
What kind of data do we collect?
Personal data, or personal information, means information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We collect personal information in a couple of different ways – directly and indirectly.
Personal information we collect directly from you which you provide voluntarily
We directly collect personal information if you send an enquiry to us from our website, use our portal, register an account with us or get in touch with us by email or phone. The personal data we may collect includes:
- Identity Data, such as your first name, last name, username or similar identifier
- Contact Details, such as your postal address, telephone number, email address;
- Financial and transactional data, such as credit card number and banking details;
- Marketing and communications data, including your preferences in receiving marketing from us and our third parties and your communication preferences.
Personal information we collect indirectly from you usually by automatic means
When you visit and interact with our website and/or use our services we may collect certain information automatically from your device or equipment. This data may include:
- Browser and hardware data, such as IP address, type of device, operating system, browser type, screen resolution, language, device make and model, as well as the versions of the above mentioned services.
- Cookie and tracking technology data, which would include pages visited, time spent on pages, broad geographical location (e.g. country or city level location), language preferences, and other anonymous traffic data.
- Transaction data, including details about your Showme.fit subscription, payment dates, and renewal dates.
Collecting this information enables us to better understand our subscribers and visitors who come to our website and our subscribers use of our service, in particular which content and services are of interest to them. We use this information on an aggregated basis for internal analytical purposes and to improve the quality and relevance of our website and products and services.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How do we use this information?
We will only use your personal information when the law allows us to. Most commonly we will use your personal information in the following circumstances:
- where we need to perform the contract we are about to enter into or have entered into with you;
- where it is necessary for our legitimate interests (or those of a third party) and your interest and fundamental rights do not override those interests);
- where we need to comply with a legal or regulatory obligation.
We may, with consent, use email addresses to share news, tips, updates and special offers. People who receive these promotional emails can unsubscribe at any time. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to your via email or text.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
||Type of data
||Lawful basis for processing including basis of legitimate interest
|To register you as a new customer
||(a) Identity (b) Contact
||Performance of a contract with you
|To activate and maintain you as a user of our services including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(e) Marketing and Communications
|(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
|To manage our relationship with you which will include:
(b) Asking you to leave a review or take a survey
(d) Marketing and Communications
|(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
|To enable you to complete a survey
(e) Marketing and Communications
|(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
|(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(e) Marketing and Communications
|Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
||(a) Technical (b) Usage
||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
|To make suggestions and recommendations to you about goods or services that may be of interest to you
|Necessary for our legitimate interests (to develop our products/services and grow our business)
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide what products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of that marketing.
Third Party Marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider we need to use it for another purpose and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal data
We may share your personal data with:
- our third party service providers and partners who provide data processing services to us (for example, to support the delivery of, monitor, enhance the security and user experience of our services or website) or who otherwise process personal information for purposes that are described in this policy or notified to you when we collect your personal information.
- financial institutions and payment providers to process payments and to deal with outstanding or overdue payments.
- law enforcement agencies, regulatory authorities, courts or other public authorities where we have a legal obligation to do so.
- To any other person with your consent to the disclosure.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Is my personal information secure?
We take security seriously. We take appropriate measures to ensure that the information we collect and maintain is kept secure, accurate and up to date and only kept for so long as is necessary for the purposes for which it is used.
In the unlikely event that there is a breach and your personal information is at risk, you will be notified within 72 hours of discovering the breach. You will be informed of what information is at risk, steps that we have taken to ensure your safety, and what we have do to rectify the breach.
Many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your data outside of the EEA, we ensure a similar degree of protection is afforded to it by ensuring that at least one of the following safeguards is implemented:
- we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
- where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe; or
- where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.
How long will you use my personal data for?
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see [your legal rights] below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Can I access, correct or delete information about me?
You can request to see what personal information we hold about you at any time. If you are a customer of a provider that uses our services you should ask your provider as they are the data controller for your personal data.
If you think there’s a problem with the personal information we hold about you we will resolve it if necessary.
If you want us to delete your personal information, we’ll take all reasonable steps to do so unless we need to keep it for legal, auditing or internal business purposes.
Our Policy Toward Children
Our subscription is not directed to individuals under 18. We do not knowingly collect personal information from children under the age of 18. If you become aware that a child has provided us with personal information, please contact us at [email protected]
Changes to this policy
Your legal rights
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above please contact us at [email protected]
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Questions or complaints